How to Build Growth Market Strategies with General Assembly

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About This Event

Join General Assembly and our monthly guests for a conversation about digital marketing and growth hacking. Our guests are all experienced marketing professionals who will speak about their approach to growing their businesses.

We will talk about the Technology they use, strategies that work for them and things they have learned along the way. Join us for these sessions and have your questions ready!

Takeaways

Subjects that maybe covered

  • Marketing Strategy
  • Content Marketing
  • Technology and Tools
  • Reporting and Analytics
  • Failures? Things We've Learned
  • What Jobs Are Hot and How To Find Them

     

Preparation

 

  • This event is taken completely online via Zoom.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Event set up information will be emailed to all signed up around 24 hours before the event launches.

     

About the Speakers

Robert Palumbo Photo

Head of Growth,
Properly

My work focuses on helping startups grow customers and revenue.

I currently head up growth and marketing at Properly. Our experienced team is transforming how Canadians buy and sell homes. We've recently launched multiple cities, provided offers to thousands of Canadians, and raised our Series A round of financing. We're hiring! Check out open roles here: properly.ca/careers

I previously led the marketing team at Borrowell, one of Canada's leading financial technology companies. We built the engine that grew Borrowell from 0 to 400,000+ monthly customers and millions in annual revenue.

"The hardest thing for most startups today is path to market: first finding product-market fit and a way to reach customers, and then building a machine to acquire, monetize, and retain them."
- Chamath Palihapitiya, Social Capital 2018 Annual Letter

Meltem Kuran Photo

Head of Growth,
Deel

About General Assembly
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.