Intro to Google Ads with General Assembly

About This Workshop

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Participants will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

During this one-time workshop, you'll have the opportunity to learn in EvolveHer's beautiful co-working space!


  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.


  • Please bring a laptop, pencil, and paper.

About the Instructor

Heidi Massey Photo

Heidi Massey Chief Connector and Community Builder,

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.


*EH Members log into your member portal for free ticket discount code!