Intro to Google Analytics

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

• Learn best practices to setup a Google Analytics account
• Find your way around your Google Analytics account and learn basic terminology
• Identify the metrics that matter to your business and how to measure these in Google Analytics
• Learn how to export and share reports and export data
• Find out which marketing campaigns and pages on your website create the most business value
• Create custom segments, reports and dashboards
• Learn the basics of tracking goals, campaigns, conversions and events