Podcast Marketing: Building an Audience and Responding to Crisis

 

ecornell podcast marketing event thumbnial

 

About this Event

The Entreprenista Podcast launched in the fall of 2018 with a mission to empower and support female entrepreneurs across the country. An offshoot of the social-first digital and influencer marketing agency Socialfly, the podcast is now approaching 100 episodes and cohost Stephanie Cartin has become an expert in growing an engaged community and creating quality content that provides value to the audience.

In this webinar, Stephanie will detail the early days of recording the podcast and building a community of like-minded female trailblazers. You will get a deep dive into the most cutting-edge and effective podcast marketing strategies that exist today, supported by case studies and best-in-class examples. Also included will be a crash course in marketing your podcast during a crisis like the COVID-19 pandemic, as well as what “going virtual” means for you and your audience.

WHAT YOU'LL LEARN
  • Cutting-edge and effective podcast marketing strategies
  • How to grow an engaged audience through branded giveaways and email marketing
  • Tips on pivoting your podcast and evolving your content during a crisis
  • What “going virtual” means for you and your audience
  • Insight into the early days of Socialfly when Stephanie bootstrapped her business and grew a community of like-minded female entrepreneurs in the process

 

About the Speaker:

Stephanie Cartin HeadshotStephanie Cartin, Cofounder and Co-CEO of Socialfly, Cohost of the Entreprenista Podcast

An entrepreneur from a young age, Stephanie Cartin walked away from her corporate career to launch Socialfly, a leading social-first digital and influencer agency based in New York City. Socialfly has blossomed to over 30 full-time employees, helping over 200 brands including the Girl Scouts, Samsung SmartThings, NEST Fragrances, 20th Century Fox, and Univision. Stephanie is the coauthor of “Like, Love, Follow: The Entreprenista’s Guide to Using Social Media To Grow Your Business” and the cohost of the Entreprenista Podcast. She has appeared and been featured on Bloomberg, Forbes, Entrepreneur.com, Refinery29, and CheddarTV. Stephanie is also a recent recipient of the SmartCEO Brava Award, which recognizes the top female CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year.