Rhythm & Blues: FAAAM Launch & Panel Discussion

FAAAM's launch will introduce Chicago to the engaging panel series - Rhythm & Blues. The evening's discussion will celebrate the rhythm and analyze the blues of black culture through the lens of marketing and advertising. Industry pros will dive into the brands, campaigns, and people that Represent and those that totally miss the mark. 

Moderator: Shaswau Howell, FAAAM President and Founder - "Shea" as she's known to most, honed her prowess within Chicago agencies marketing to the African American consumer market. Now as a director with a multi-billion dollar financial corporation, she oversees consumer integrated marketing communications. Her commitment to inspire and uplift the culture through the transformative influence of marketing led her to found FAAAM, The Federation of African American Advertisers & Marketers. 


Alonzo Brown, CEO, GoodCompany PR & Events - Alonzo, an established public relations, events, and communications strategist, has worked with an impressive roster of national and local brands including American Family Insurance, The Chicago Urban League, Sprite, Kellogg's, Abbot Laboratories and Northwestern Memorial Hospital over the last two decades. 

Larvetta Loftin, CEO, The L3 Agency - As a successful industry leader for 20 years, Larvetta and her agency have executed award-winning branding and marketing campaigns to the benefit of her clients which have included: Verizon, Bacardi, Toyota, McDonald's, CVS Pharmacy, and The Chicago Community Trust to name a few. To her credit, in addition to being a brand marketing strategist, she is also a speaker, media personality, community advocate and social entrepreneur.


Brand Partner:

Event Photography by: Evan Marcus Imagery


The Federation of African American Advertisers & Marketers have a simple mission to Connect and Represent. 

Connect a national network of industry pros to cultural support, professional development, resources and most importantly, to one another. 

Represent as champions for the inclusive and authentic representation of African Americans in marketing and advertising.

Web: www.thefaaam.org | IG: @thefaaam | Twitter: @thefaaam