Social Media Strategy Mapping 

GA-Social Media Mapping

About This Event

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways
  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Understand the difference between major social media platforms.
  • Learn how to use the major social media platforms to create content and engage your audience.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.
Preparation
  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class
  • This class requires a computer and strong internet connection.

About General Assembly
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide.

As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.

About Free Fridays
At General Assembly, we’ve been thinking a lot about the current and future state of career development and the skills that will build resiliency. Despite this age of uncertainty, we believe that learning has no limits. Whether you’re looking for a new job or wanting to diversify your skill set to become more employable, our community of experts is still here for you, online.

That’s why we’re excited to announce our new Free Fridays. Every week through June, join peers from around the world to experience our most popular workshops (ranging from $60 to $200 USD in value) — for free.* From coding, to data and marketing, to UX design and career development, explore the tech skills that will keep you in demand and in the know.