In this session, you’ll find out how to become a thought leader in order to showcase your expertise, create new connections and boost sales. You’ll also get tips for highlighting your knowledge and achievements to grow your visibility.
We’ll begin by discussing techniques to build your presence through networking/attending events, writing and creating video content. Then, we’ll get into some methods to garner more mentions and increase your collaboration with others.
Next, we’ll move on to contributing to media outlets, setting up speaking gigs, and working with others via podcasts and live sessions. After that, we’ll talk about organizing and showcasing your expertise on your personal website and using social media to further your presence and reach.
You’ll hear from Dr. Charlene Walters, a writer, entrepreneur, business and branding mentor and executive.
- Methods to increase your presence though content creation and collaboration.
- Techniques to establish your expertise through speaking, podcasting and live sessions.
- Tips to layout your website and social media accounts to establish and promote yourself as an expert.
Need a mentor, accountability partner or co-strategist? Charlene Walters is a Business/Branding expert who developed and leads a Digital Entrepreneurship MBA program. She is also an entrepreneur and has held a variety of sales, management and marketing roles at startups and larger corporations. Charlene enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one on one with entrepreneurs to hone their personal brands and further their business strategies and entrepreneurial goals.
Charlene is also the author of "Own Your Other" a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a motivational speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics.
Charlene also specializes in content creation, thought leadership development and social media and business startup/growth strategies. She has created and taught numerous business/marketing courses and workshops and mentored many entrepreneurs and innovators.
Charlene completed a BA in English at The University of Connecticut, an MBA/Management at St. Thomas University, and a PhD in Business Administration/Marketing at Northcentral University where she researched Consumer Internet Behavior and analyzed why consumers choose to make purchases on one site versus another.
Charlene lives in Charlotte, North Carolina and is a writer, entrepreneur, life enthusiast and mother of two. She looks forward to helping you achieve your business and personal goals.